20th-annual event addresses converging IoT ecosystems for the connected consumer

Redwood City, Calif. – May 23, 2016Support.com, Inc. (NASDAQ:SPRT), makers of award-winning Support.com® Cloud software (formerly “Nexus®”) for Support Interaction Optimization and a leading provider of tech support and turnkey support center services, announced today that Lee Gruenfeld, VP of Strategic Initiatives, will participate on a panel at CONNECTIONS™: The Premier Connected Home Conference, May 24-26, in San Francisco at Hyatt Regency San Francisco Airport.

Lee Gruenfeld, VP of Strategic Initiatives, Support.com will participate on the “IoT: Protecting the Consumer Experience” panel on Tuesday, May 24 at 2:45 p.m. The interactive panel session, moderated by Patrice Samuels, Research Analyst, Parks Associates, examines consumer concerns of security and privacy with connected products and systems.

According to research from Parks Associates, more than 40 percent of U.S. broadband households are interested in services that protect privacy and manage online consumer information. This session explores support service models that address current challenges and align customer experiences with expectations. Panelists also discuss new opportunities for service providers to holistically manage the consumer experience.

“Consumers find the use cases that can be derived from emerging connected products and systems appealing, but are often intimidated by the risk of security and privacy breaches, problems with immature technologies and interoperability issues,” said Patrice Samuels, Research Analyst at Parks Associates. “Nearly one-third of smart home device owners experience problems when using their devices. Until Internet of Things (IoT) industries evolve to the point where products and systems are reliable and intuitive, brands must monitor and support their customers in order to safeguard their experiences.”

Parks Associates research finds 47 percent of U.S. broadband households are concerned that their private information stored on connected devices could be made public. “When it comes to security and privacy, there is no such thing as benefits without compromise,” said Gruenfeld. “How well you manage the balance in an increasingly complex, connected world is what will separate winners and losers.”

The 20th-annual CONNECTIONS™: The Premier Connected Home Conference brings together 650+ industry leaders and analysts to discuss use cases and emerging business models for new technology products and services that engage consumers in the converging IoT industries—including smart home, connected entertainment, and mobile ecosystems.

At CONNECTIONS™, the Parks Associates research team presents consumer adoption and forecasts of new products and services, evaluates new business strategies, and shares concrete recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

“The IoT and connected home vision is a complex mix of safety, security, comfort, convenience, entertainment, personalization, and data-backed intelligence, and for two decades, CONNECTIONS™ has explored the best strategies for technologies and businesses to realize this vision for consumers,” said Stuart Sikes, President, Parks Associates. “We look forward to having Support.com join this year’s event.”

Information about CONNECTIONS™ is available at https://www.connectionsus.com. Press passes for the event are available at https://www.parksassociates.com/events/connections-us/media/presspass. To speak with an analyst/speaker or request specific research data, please contact Holly Sprague at hsprague@gmail.com or 720.987.6614. Follow the conference on Twitter at @CONNECTIONS_US and #CONNUS16.


Parks Associates’ 20th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 24-26 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 650 executives from the connected entertainment, IoT, and smart home industries and is focused specifically on strategies to fully engage consumers in the connected home experience.

The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research team highlights the firm’s research throughout the event, including technology adoption and trends, forecasts of new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, or visit www.connectionsconference.com.

About Support.com

Support.com, Inc. (NASDAQ:SPRT) is the leading provider of cloud software and services to deliver next-generation technical support. Support.com helps leading brands in software, electronics, communications, retail, Internet of Things (IoT) and other connected technology industries deepen their customer relationships. Customers want technology that works the way it’s intended. By using Support.com software and services, companies can deliver a fantastic customer experience, leading to happier customers, greater brand loyalty and growing revenues.

For more information about Support.com, please visit corporate.support.com or follow us @support_com.

Support.com, Inc. is an Equal Opportunity Employer. For more information, visit https://corporate.support.com/about-us/careers.

© 2016 Support.com, Inc. All rights reserved. Support.com, the Support.com logo and Nexus are trademarks or registered trademarks of Support.com, Inc. in the United States and other countries.

Public Relations Contact:
104 West Partners for Support.com
Sarah Thorson, 720-407-6078

Holly Sprague
Parks Associates